SEPATU BOOT DAN FETISHISME PADA BIKERS

Abstract

The rise of motorcycles in Indonesia, triggered the emergence of motor communities. The existence of these communities cannot be separated from the attributes worn like a vest, gloves, and boots. This study aims to find out why a lot of boots worn by the biker community. The method used in this research were qualitatif which Kawasaki Ninja Community in Yogyakarta as case study approach. Fetishism theory used, based on the theories of Karl Marx and Jean Baudrillard, which were to review the theory of commodity fetishism in which revealing about the use value, exchange value, symbolic value and sign value on the boots. The result shows use value of boots in this community was that these shoes protected feet of the risk of collision, sprains, and protected feet from hot engine. In addition,it is to facilitate the rider in performing activities gearshift. Exchange value of boots was that synthetic materials were commonly used by the community since leather boots more expensive than synthetic materials. Symbolic values that arises is the existence of a social status that distinguishes between the large capacity of Kawasaki Ninja (250 cc and above) with the others, which confirms the existence of their boots were more exclusive. Sign value that appear was the need to identity that distinguishes the model selection type of sports shoes which deliver the message as well as the motorsport rider.

Keywords: motorcycle community, boots, fetishism.