FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MENABUNG DI BANK BRI SYARIAH SAMARINDA

Sigit Hartoko, Sailawati Sailawati

Abstract


Abstrak. Berdasarkan permasalahan yang muncul dalam penelitian ini, maka tujuan yang dapat ditempu dalam penelitian adalah untuk mengetahui pengaruh produk, pengaruh harga, lokasi, promosi, terhadap minat nasabah menabung di Bank BRI Syariah Kantor Cabang Samarinda. Metode penelitian yang digunakan dalam peneli¬tian ini adalah menggunakan pendekatan. Berdasarkan hasil penelitian yang telah dilakukan pengujian secara parsial menunjukkan bahwa produk berpengaruh signifikan terhapap minat nasabah sebesar 0,000 < 0,05, variabel harga tidak sig¬nifi¬kansi dengan nilai 0,939 > 0,05, dan variabel harga berpengaruh signifikan terhadap minat nasabah sebesar 0,069 > 0,05 dan terahir variabel promosi ber¬penga¬ruh signifikan terhadap minat nasabah sebesar 0,00 < 0,005. Jika secara parsial lebih banyak berpengaruh signifikan, dapat diimpulkan, bahwa produk, harga, lokasi, promosi, secara simultan berpengaruh terhadap minat nasabah menabung di Bank BRI Syariah Kantor Cabang Samarinda.

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DOI: https://doi.org/10.96964/jamdi.v3i3.762

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