FACTORS AFFECTING THE INTEREST OF CUSTOMERS USING INTERNET BANKING ON BRI CUSTOMERS SAMARINDA KCP SEBERANG
Abstract
Abstract. The aim of this research is to find out the factors that influence the customer's interest in using internet banking at PT BRI KCP Samarinda Seberang. Method of this research using quantitative. The analysis tool uses multiple regression with SPSS. The results showed the factors of Ease, Perception of Usability, Risk, and Trust overall had a positive effect on customer interest in using internet banking.
Abstrak.Tujuan yang ingin dicapai penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat nasabah dalam menggunakan internet banking pada PT BRI KCP Samarinda Seberang. Metode, penelitian ini menggunakan kuantitatif. Alat analisis menggunakan regresi berganda dengan SPSS. Hasil penelitian menunjukkan faktor Persepsi Kemudahan, Persepsi Daya Guna, Risiko, dan Kepercayaan keseluruhannya berpengaruh positif terhadap minat nasabah dalam menggunakan internet banking.
Kata kunci: Customer Interest; Internet Banking;
Keywords
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DOI: https://doi.org/10.96964/jamdi.v3i1.338
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