IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP PEMBERDAYAAN MASYARAKAT DALAM MEMPERTAHANKAN CITRA PERUSAHAAN PADA PT PUPUK KALTIM
Abstract
The aim of the study was to know how much the implementation of the Corporate Social Responsibility program had a positive impact on PT Pupuk Kaltim image in the education sector. The results of this study indicate that the Corporate Social Responsibility program undertaken by PT Pupuk Kaltim received a positive response on the stakeholders. This is evidenced by the results of the environmental satisfaction survey which reached 88% and the examinations conducted by researchers regarding the effect of Corporate Social Responsibility programs on PT Pupuk Kaltim image were 54.9%. Also already had gold proper for two consecutive in years, the CSR program can maintain the image of PT Pupuk Kaltim on the stakeholders.
Keywords: CSR, Education, Community Empowerment, Gold Proper
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