PERANAN PROMOSI MELALUI ADVERTISING TERHADAP PENCAPAIAN PENJUALAN POLIS PADAPT. ASURANSI TAKAFUL INDONESIA, CABANG SANGATTA
Abstract
This study (2011) tries to identify to what extent advertising give the most impact toward sale of insurance policies at PT. Asuransi Takaful Indonesia. Analysis model used to prove hypothesis is model analysis linier regression that be analysed with using statistic computer program package, that is SPSS v.16 for Windows. Model Linier Regression Y = a + bX and r -correlation aims to find out the influence and relationship between variables.While the t test is to find out whether the hypothesis is acceptable.From the results of the analysis, the equation is known Y = 34694 + 54 X with correlation values 0,99 or 99 %. Which means the relationship between variables is very strong. From hypothesis testing with two party test, it is obtained that t count = 86, 164 is greater than t table = 2,776, so that the proposed hypothesis can be accepted.
Key word : advertising, sale of insurance policies
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